Soc. An. Invicta-Torino (1938)

Invicta Torino (Olivetti)
 
Year of production:  1938
 
Company:  Invicta, Turin, Italy
 
Invicta was an Italian company based in Turin that had produced a large number of standard typewriters between the 20s and 30s.
 
In the early 30's the Invicta Company merged into Olivetti and produced a portable machine identical in its design and mechanics as the MP1 until the end of the 40's.
 
History:
 
The Società Anonimanello Invicta was established at Via Colli 82 in Turin in 1921 by a typewriter engineer, Giuseppe Giachero.
 
He started making standard size typewriters called Invictas in November that year. These went on the market in 1923, after which Giachero’s company was named Invicta and its headquarters moved to Courgnè Street, Turin.
 
Further models appeared in 1925, 1927, 1929 and 1936.
 
Invicta became a limited public company based in Turin in 1938, at which point Olivetti bought into it. It was the first step in what, post-War, was to become Olivetti's massive worldwide expansion under new company president Adriano Olivetti replaced his father Camillo.
 
That same year the adaption of the ICO MP1 appeared, both as an Invicta and an Olivetti portable. This joint production was described by Invicta as a “collaboration with Olivetti”.